Are you trying to find a way to improve your marketing messages? Do you find it difficult to attract your ideal client with your posts, tweets and blog?
This post will share some marketing secrets to help you get better results from your marketing efforts and attract more of your ideal clients by making your marketing messages more specific.
Knowing what to write in your advertising copy, social media posts or blog is probably the most challenging part of marketing. To be honest, that’s why copywriters get paid so much. But there are a few things you can do to improve your copy so that it shouts out to your ideal client…
Keep it short
Short headlines tend to work best as they are easily taken in while the reader skims the page or scrolls through their feed. You should aim for your headline to be between 5 and 12 words. NO MORE THAN 12.
The headline should be succinct and get the point across in as few words as possible. The words you use should entice someone to click on the link to read the rest of the copy. Have a look a the two headlines below…
- Get this exercise programme and start losing weight and get fitter sooner
- 5 unbelievable reasons why you need this in your life
Which one would you be inclined to click on? What if you weren’t looking for an exercise programme or to lose weight or to get fit? Would you have clicked on the first one? What about the second one?
Even if someone didn’t know they wanted an exercise programme they might click your second headline out of curiosity and then decide that it sounded like a good idea or something that would benefit them.
The idea is to grab someone’s attention and then lure them in to your copy where you can inform and educate them about your product/service and make your offer. If they don’t notice or click on it at stage one, you have lost them forever.
Add emotional value words
Adding words that evoke emotion will massively improve your click through rate.
For example: let’s say you are selling vitamin pills to help busy Moms feel less tired during the day.
You could choose this headline…
Feeling tired during the day? Take one of these…
Or you could try this instead…
Feeling tired? Keep up with the children all day long with one of these…
Women will be more inclined to spend money on something that helps their children or family than on something that just helps them.
There is a free tool that you can use to test the emotional content of your headlines and you can access it right here.
Have a play around with it. You will be surprised at how changing just one word can have a huge impact on the emotional value of the headline.
Provide a solution to a problem
Think about the problem that your ideal customer is having. Now think about your product or service and how it solves that problem for them.
We help people solve problems around brand awareness and online marketing. Our ideal clients are busy business owners or managers that don’t have the time to devote to doing their own social media posting or email marketing.
Our service saves them time, attracts the right type of lead and helps get the word out about their amazing business.
Our headline might therefore be something like…
Massively improve your marketing – without breaking the bank
Save time and money with our amazing marketing packages
The headline should shout out to your ideal client by telling them what you can do for them and how you solve their problem.
This crops up over and over again, but it’s very important so I’m going to say it again…
…the more specific your audience, the more effective your marketing will be and the more customers you will get from it.
Your product or service may be suitable for all ages and genders but you need to pick one age group to promote to at a time.
Young people will have different needs and expectations from your product than older people. Men may have different expectations to women etc. etc.
If your marketing is going to be successful it needs to speak to one specific group at a time and solve their particular problem. You can then create a very similar advert or post to speak to another group and address their particular problem.
Remember, if you try to please everyone, you will end up pleasing no one and your promotion will fall flat. You need your messages to resonate with people and to do that they need to be very specific to that individual or group of similar individuals.
I know I will have a fight on my hands because I always get objections when I tell my clients they need to niche. They automatically think that they are excluding the rest of the world from buying their product. They are not, they are just encouraging the right people to buy it.
Believe me, if your messages are going to resonate with your ideal client, you need to speak to them about things that matter to them.
Test, test and test again
A lot of marketing is trial and error. Even the most talented marketers get it wrong sometimes. I’m sure you can think of at least one advert this year that has been banned or criticised in some way.
You need to test things with your audience. Find out what gets engagement and do more of it. Find out what type of headline works for your audience. Learn what sorts of images get the most responses. Find out what times of day are best to post on your social media platforms for your particular audience.
Unless you test you won’t know what works and what doesn’t. There is no point wasting your time doing something that is not achieving the results you want. If you are not checking your analytics, stats, insights etc then you won’t know what is doing well and you won’t be able to repeat it.
Try just changing one thing on your post, maybe the headline, maybe the image and see which gets most engagement. Then try the best image with another headline and see if it does better or worse than before. This way you can make tiny changes to see what is having the biggest impact.
Get someone to do it for you
I know I keep saying this but honestly, if you’re not a content writer or a marketer or a social media expert or an online marketing expert, it’s going to take a very, very long time to get the kind of results that you are hoping for.
You also need to factor in the time you are spending on social media TRYING to make it work instead of doing what you’re great at. Do you have the time to waste on this stuff??? mmmm.
Most people think that hiring an agency is massively expensive, and yes, it can be, but it depends on what you are looking for. If you want them to write a whole TV ad campaign then you better get your bank manager on your side.
If, however, you just want someone to manage your online marketing so that it is getting your name out there, encouraging engagement, bringing in leads and helping to convert those leads into paying customers then we can do that with a package that starts at just £1,500 per month.
Although this is an investment initially, the beauty of successful marketing is that it should pay for itself over time. How much do you make from one customer? How many customers to you need to bring onboard each month to make back that £1,500 investment?
At Honest Marketing we are transparent and upfront about everything. We publish our prices because they are the same for everyone. We offer free consultations to everyone so that we can get to know you and you can get to know us before you make a decision to work with us.
We want to work with you rather than for you as we want to be part of your team rather than just an outsourced task. We believe that this closer relationship enables us to better interpret and market your business in a way that upholds your ethos and values.
If you would like to get to know us a little better why not book a consultation with us today. Just pick up the phone and tell us where and when. Just click the button below. Simple!
Here are some more great tips for you to try…
- 3 Clever Ways To Get More From Your Marketing
- 5 Things your Marketing Agency Doesn’t Tell You
- 3 Amazing Branding Tips To Try Right Now